Join our discussion with Dean Schmeichel, owner of YYC CrossFit and highly accomplished wrestler: 5X Senior national champ🥇
Common wealth games champ 🥇
Pan Am games bronze medalist 🥉
2X worlds top 10
We discuss foundation skills learned from competing in wrestling, and how that can translate into skills in the business arena.
A mission is a focused effort towards achieving a purposeful outcome or desire. We believe that a genuine Mission has a purpose deeper than achieving $$, therefore having some form of positive impact on the community.
Purpose-driven marketing is an emphasis on a commitment to a larger purpose beyond making a profit. This approach is based on the idea that consumers are increasingly seeking out brands that align with their values and beliefs.