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Creating an Impactful Mission

June 21, 20230 min read

Creating an Impactful Mission

In this video, I share my personal journey of transforming my business from a opportunity-driven entity to a purpose-driven one. Through trial and error, I discovered the power of having a mission and the impact it can have on your business, your employees, and your customers.

This podcast was recorded at Studio Luma.

Produced by Digital Lifecast

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Adrian Macri

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Frequently Asked Questions


What do you mean by Mission?

A mission is a focused effort towards achieving a purposeful outcome or desire. We believe that a genuine Mission has a purpose deeper than achieving $$, therefore having some form of positive impact on the community.


What is Purpose-Driven Marketing?

Purpose-driven marketing is an emphasis on a commitment to a larger purpose beyond making a profit. This approach is based on the idea that consumers are increasingly seeking out brands that align with their values and beliefs.

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