Adam Wackershauser
Owner, Ippon Karate Dojo
December 2022
We have had the pleasure of working with Calgary's own Kinjo Sushi & Grill for the last 5 years, and have watched them grow from 5 to 7 locations in that time! Part of their success can be attributed to building an extensive customer database and running exciting promotional campaigns.
Many businesses assume that marketing is the key to growth, but we've learned that there's a gap between an operational business and a marketable one.
Often, businesses are driven by opportunities rather than purpose, leading to a constant struggle and a loss of passion over time. By transforming our own business into a purpose-driven entity, we rediscovered our passion and created something we're proud to sell. Our mission is to help you do the same.
If you are already on a mission to create a positive impact, you have a clear understanding on who you best serve and are ready to take things to the next level! We want to help you fulfil that purpose.
Wavefront Media was founded in 2018 as a continuation of Representation Media, which had tragically lost its founding member Kevin Ross in a mountain climbing accident. Adrian Macri, a founding partner, purchased the business and rebranded it to keep the dream alive and honor Kevin's memory.
Initially, the goal was to use Wavefront Media as a foundation to launch future passion projects. Recognizing the value of digital marketing, they chose this industry as a strategic maneuver. While Representation Media was a full-service marketing agency, Wavefront Media decided to specialize in restaurant marketing. Drawing from their past careers, they were confident in their ability to learn quickly and succeed in this niche.
At the time, their motivation was fueled by the desire to develop their skills and achieve results for their clients. However, in 2019 the COVID pandemic put immense pressure on the whole world, and our ability to pursue this passion was diminishing. We eventually realized that our motivation wasn't deep enough to sustain us on this path.
To rediscover our passion, we decided to slow down, focus on the present moment, and return to our roots. This led us to develop our knowledge and find mentors, ultimately transforming our business into a mission. This allowed us to align our passions with our skillsets and developed a deep motivation for purpose-driven marketing, using our expertise to make a positive impact.
Wavefront Media was founded in 2018 as a continuation of Representation Media, which had tragically lost its founding member Kevin Ross in a mountain climbing accident. Adrian Macri, a founding partner, purchased the business and rebranded it to keep the dream alive and honor Kevin's memory.
Initially, the goal was to use Wavefront Media as a foundation to launch future passion projects. Recognizing the value of digital marketing, they chose this industry as a strategic maneuver. While Representation Media was a full-service marketing agency, Wavefront Media decided to specialize in restaurant marketing. Drawing from their past careers, they were confident in their ability to learn quickly and succeed in this niche.
At the time, their motivation was fueled by the desire to develop their skills and achieve results for their clients. However, in 2019 the COVID pandemic put immense pressure on the whole world, and our ability to pursue this passion was diminishing. We eventually realized that our motivation wasn't deep enough to sustain us on this path.
To rediscover our passion, we decided to slow down, focus on the present moment, and return to our roots. This led us to develop our knowledge and find mentors, ultimately transforming our business into a mission. This allowed us to align our passions with our skillsets and developed a deep motivation for ethical marketing, using our expertise to make a positive impact.
A mission is a focused effort towards achieving a purposeful outcome or desire. We believe that a genuine Mission has a purpose deeper than achieving $$, therefore having some form of positive impact on the community.
Purpose-driven marketing is an emphasis on a commitment to a larger purpose beyond making a profit. This approach is based on the idea that consumers are increasingly seeking out brands that align with their values and beliefs.
We take a deeper look into your target market to help you understand their motivations for engaging with you.
This new understanding allows us to craft our marketing efforts in a more efficient way, and it also enables us to tailor our content specifically for the target audience.
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