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expand your influence

with PURPOSE-DRIVEN marketing

"Increased My Leads By 30% In The First Month"

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Adam Wackershauser
Owner, Ippon Karate Dojo

We Helped Kiro Sushi YYC Increase Their In-Store Sales By 35% In The First TWO MONTHS!

December 2022

From FIVE To SEVEN Locations! And ON...

We have had the pleasure of working with Calgary's own Kinjo Sushi & Grill for the last 5 years, and have watched them grow from 5 to 7 locations in that time! Part of their success can be attributed to building an extensive customer database and running exciting promotional campaigns.   

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creating a marketable business

Uncover a Deeper Motivation for Sustainable Growth

Many businesses assume that marketing is the key to growth, but we've learned that there's a gap between an operational business and a marketable one.

Often, businesses are driven by opportunities rather than purpose, leading to a constant struggle and a loss of passion over time. By transforming our own business into a purpose-driven entity, we rediscovered our passion and created something we're proud to sell. Our mission is to help you do the same.

Helping businesses with an Impactful Mission, Expand their Influence with Purpose-driven Marketing

Uncover your Mission

Align your services with a deeper motivation, allowing you to attract your dream customers while having a more marketable business. 

Have Scalable Impact

Strategically position your offering to create as much value as possible, better serving your ideal customers.  

Make a Difference

Serve as many people as possible with purpose-driven marketing practices. Keeping the benefit of the end-user a priority. 

Impactful Mission Course

COMING SOON!

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  • Your Story: Understand what motivates and drives you, to recognize the psychology behind aligning your purpose with your day-to-day actions. 
  • Marketable Mission: Understanding who it is you best serve and creating something that is truly unique. 
  • Increased Impact: Mapping out your Mission to create as much impact as possible.

Ya but... What If I Already Have an Impactful Mission?

If you are already on a mission to create a positive impact, you have a clear understanding on who you best serve and are ready to take things to the next level! We want to help you fulfil that purpose. 

Digital Marketing Agency to A MISSION

Business > Mission > Impact

Wavefront Media was founded in 2018 as a continuation of Representation Media, which had tragically lost its founding member Kevin Ross in a mountain climbing accident. Adrian Macri, a founding partner, purchased the business and rebranded it to keep the dream alive and honor Kevin's memory.

Initially, the goal was to use Wavefront Media as a foundation to launch future passion projects. Recognizing the value of digital marketing, they chose this industry as a strategic maneuver. While Representation Media was a full-service marketing agency, Wavefront Media decided to specialize in restaurant marketing. Drawing from their past careers, they were confident in their ability to learn quickly and succeed in this niche.

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At the time, their motivation was fueled by the desire to develop their skills and achieve results for their clients. However, in 2019 the COVID pandemic put immense pressure on the whole world, and our ability to pursue this passion was diminishing. We eventually realized that our motivation wasn't deep enough to sustain us on this path.

To rediscover our passion, we decided to slow down, focus on the present moment, and return to our roots. This led us to develop our knowledge and find mentors, ultimately transforming our business into a mission. This allowed us to align our passions with our skillsets and developed a deep motivation for purpose-driven marketing, using our expertise to make a positive impact.

Digital Marketing Agency to A MISSION

Business > Mission > Impact

Wavefront Media was founded in 2018 as a continuation of Representation Media, which had tragically lost its founding member Kevin Ross in a mountain climbing accident. Adrian Macri, a founding partner, purchased the business and rebranded it to keep the dream alive and honor Kevin's memory.

Kevin-Ross jpg

Initially, the goal was to use Wavefront Media as a foundation to launch future passion projects. Recognizing the value of digital marketing, they chose this industry as a strategic maneuver. While Representation Media was a full-service marketing agency, Wavefront Media decided to specialize in restaurant marketing. Drawing from their past careers, they were confident in their ability to learn quickly and succeed in this niche.

Pho Dau Bo 2 (2) jpg

At the time, their motivation was fueled by the desire to develop their skills and achieve results for their clients. However, in 2019 the COVID pandemic put immense pressure on the whole world, and our ability to pursue this passion was diminishing. We eventually realized that our motivation wasn't deep enough to sustain us on this path.

To rediscover our passion, we decided to slow down, focus on the present moment, and return to our roots. This led us to develop our knowledge and find mentors, ultimately transforming our business into a mission. This allowed us to align our passions with our skillsets and developed a deep motivation for ethical marketing, using our expertise to make a positive impact.

Achievements & Memberships

OVER $7k INVESTED IN TRAINING SINCE 2021

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Member

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Completed Course

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Completed Program

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Completed Challenge

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Ecommerce Certificate

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Member

Achievements & Memberships

OVER $7k INVESTED IN TRAINING SINCE 2021

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Our Team & Strategic Partners

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Adrian Macri

CEO AND FOUNDER

Having previously worked as an engineer, he brings a unique blend of technical expertise and strategic acumen to the table, enabling him to tackle complex marketing challenges with ease. He is committed to delivering measurable results and ensuring a good return on investment.

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Pham Woaw

With his exceptional creativity and expertise in content production, he is nothing short of a genius in his field. Together, we have been able to generate tens of thousands of dollars for our clients, thanks to our complementary skill sets.

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Studio Luma

Teaming up with Studio Luma means that we can turn your multimedia aspirations into reality! Whether it's creating music, producing podcasts, shooting videos or taking photographs, we've got all your needs covered.

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Tony D 

SOCIAL MEDIA MARKETING

Social media management & content creation. Tony has the eye for cutting edge strategy and market research, keeping us at the front of the curve. This guy likes to 'Arm Bar' the competition.  

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Aj Mattie

VIDEOGRAPHY

Aj is not just an ordinary videographer; he has earned the nickname "The Happiest Man Alive" due to his infectious love for life and his drive to positively impact others' lives, which we find particularly admirable.  

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Digital Lifecast

Understanding your target audience is essential to our process, and we leverage Digital Lifecast's skill sets to achieve this. It's not just about gathering data, but building a genuine connection that allows us to create content that deeply resonates with them.    

Frequently Asked Questions

 What do you mean by Mission?

A mission is a focused effort towards achieving a purposeful outcome or desire. We believe that a genuine Mission has a purpose deeper than achieving $$, therefore having some form of positive impact on the community.

 What is Purpose-Driven Marketing?

Purpose-driven marketing is an emphasis on a commitment to a larger purpose beyond making a profit. This approach is based on the idea that consumers are increasingly seeking out brands that align with their values and beliefs.

CONTENT THAT SELLS

We take a deeper look into your target market to help you understand their motivations for engaging with you.

This new understanding allows us to craft our marketing efforts in a more efficient way, and it also enables us to tailor our content specifically for the target audience.    

DEFINE YOUR SERVICE/PRODUCT

Your Compelling Strategy (Branded Term)

"This headline gets attention"

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FASTER TO FREEDOM

"This headline gets attention"

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MAKE THE MOST IMPACT

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"QUOTE FROM ATTRACTIVE CHARACTER GOES HERE"

FunnelHub Experts

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Value Ladder

THE RIGHT OFFERS AT THE RIGHT TIME FOR YOUR AUDIENCE

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Start Here

LINK to FUNNEL 1

Intro Paid Offer

LINK to FUNNEL 2

Advanced Offer

LINK to FUNNEL 3

VIP Level Offer

LINK TO FUNNEL 4

WHAT OUR CUSTOMERS ARE SAYING

PROVEN OUTCOMES

"Testimonial 1 you plan to create Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias,numquam enim ab voluptate id quam harum ducimus"

RICHARD KENNY, UT

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BEN JENNINGS, ID

"Testimonial 3 you plan to create Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias,numquam enim ab voluptate id quam harum ducimus"

BOB SUMMERS, CA

TELL WHAT YOUR MOVEMENT IS ABOUT

Movement Headline Here

  • ​Number one: You'll have this new Identity
  • Number twoWe stand for X
  • Number threeYou'll be part of the X Group
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